The 10-day event will be live-streamed via Apple Music.
Pharrell is set to headline the Apple Music Festival, the revamp of the iTunes Festival. The rapper-singer-producer is scheduled to perform September 26 as part of the 10-day event at London's Roundhouse venue.
The show, which is also slated to feature Florence + The Machine, One Direction and Disclosure, will be live-streamed and available for on-demand viewing via Apple Music. Beats 1 radio will feature additional programming and behind-the-scenes footage will be available on Apple Connect.
Pharrell released his "Freedom" video via Apple Music and hosts the "OTHERtone" radio show on Beats 1 through the streaming service.
The iTunes Festival has been an annual event since 2007.
Pharrell is set to headline the Apple Music Festival, the revamp of the iTunes Festival. The rapper-singer-producer is scheduled to perform September 26 as part of the 10-day event at London's Roundhouse venue.
The show, which is also slated to feature Florence + The Machine, One Direction and Disclosure, will be live-streamed and available for on-demand viewing via Apple Music. Beats 1 radio will feature additional programming and behind-the-scenes footage will be available on Apple Connect.
Pharrell released his "Freedom" video via Apple Music and hosts the "OTHERtone" radio show on Beats 1 through the streaming service.
The iTunes Festival has been an annual event since 2007.
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